The NWSL on Thursday named three senior-level front-office hires, including former FIFA head of women’s football Tatjana Haenni as the league’s first chief sporting director. Julie Haddon is also the NWSL’s new chief marketing officer. Haddon has relinquished her ownership in the Chicago Red Stars. Bill Ordower is also the chief operating officer and chief legal officer. He has been with the league for several months prior to the announcement.
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