I am torn a little by the current situation of the WPS. Part of me believes that the blue-print for success is often counter-intuitive.
For example it is better to avoid the biggest markets and concentrate in secondary areas like Rochester NY or Hartford CT. You must set the league up by geographic regions - but no inter-regional play until the playoffs in order to avoid/ lessen travel costs. As for TV, you need to get on ESPN (even if you pay them!!), because they drive the secondary market and that is what helps you the most. Most importantly, teams actually do an initially good job of local marketing but to be effective takes tremendous effort and a continuing supply of money. That is something that will always dry up in years 3-5 of any new league. That is really the failure. Without the infusion of NBA cash at that key time for the WNBA it is doubtful they would have survived. I hope the WPS survives, but I must admit I am not confident.
For example it is better to avoid the biggest markets and concentrate in secondary areas like Rochester NY or Hartford CT. You must set the league up by geographic regions - but no inter-regional play until the playoffs in order to avoid/ lessen travel costs. As for TV, you need to get on ESPN (even if you pay them!!), because they drive the secondary market and that is what helps you the most. Most importantly, teams actually do an initially good job of local marketing but to be effective takes tremendous effort and a continuing supply of money. That is something that will always dry up in years 3-5 of any new league. That is really the failure. Without the infusion of NBA cash at that key time for the WNBA it is doubtful they would have survived. I hope the WPS survives, but I must admit I am not confident.
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