Originally posted by Unregistered
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In the US we have women's teams operating under their own brand, and it takes time to develop it, and achieve financial viability. Wouldn't Orlando City be better off branding both teams under one name? Off the top, the marketing costs would decrease and the Orlando City brand would represent men's and women's soccer uniformly in the community. Same for NYRB and Sky Blue - Sky Blue plays in Red Bull Arena and even trains at the Red Bull Training center in NJ.
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