There is no hiding from it: establishing consistency is a baseline need for the Orlando Pride on and off the field.
It is the fifth straight National Women’s Soccer League offseason in which the team is in the middle of some sort of larger scale rebuild, from abrupt coaching exits to major player turnover and a recent ownership change.
A big part of Haley Carter’s task is to establish stability. Carter was introduced on Monday as the team’s new vice president of soccer operations and general manager.
“For players and athletes and staff members who have been through a lot of churn,” she told The Equalizer. “Orlando has really been a history of churn if you look at it, between ownership changes, front-office changes, coaching changes; it’s been difficult to establish consistency. So, consistency, and clear and transparent communication, have been two priorities for us as we get prepared for the kickoff of preseason.”
Carter’s background directly addresses areas where the Pride have struggled historically. She is a former goalkeeper who spent three years with the Houston Dash. She has coached, including as an assistant for the Afghanistan women’s national team. And she has a law degree and spent nearly eight years serving in the Marines after attending the U.S. Naval Academy.
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