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Listen, Larry didnt “sit down” with them. Larry and CJ went to the ENY offices and got down on their hands and knees (familiar positions for both) and BEGGED them to give them some info to help make them seem relevant so people would take them seriously. Of course, it worked if you read only that crappy BOTN site, because thats all youll hear about. On this site, youll get the real picture.
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Back in the "golden age" of BOTN (1990s-2000s), the battle was always BOTN vs. LIJSL (ever wonder why their web site is lijsoccer.com?) and BOTN vs. ENY. That was the world of soccer for New Yorkers until the first regional competition started, the Region 1 League. Along came the subregional leagues (Northeast and Colonial Leagues) and more top teams fled for interstate competition. Only then did BOTN really hit the advertising road with tournaments throughout the region, some 15 years ago.
The advertising enemies were well known : Paul Riley, Tim Bradbury, Addie Mattei-Iaia, and various State Officials. The friends were also well known : Local clubs that advertised with BOTN such as East Meadow, Commack, Oceanside. Even Northport was a BOTN ally at one point. The marketing trick for BOTN was to allow anything at all to be posted, largely unmoderated and unattributed. The goal was to have people come back to the boards to check for reactions to what was said. It was social engineering before anyone knew what social engineering was. Those eyeballs allowed all of the top and side banner ads to gain relevance. Then came the mass-mailings (e-mail) with every club e-mail address that could be found and you have a marketing engine. Virtual zero cost of distribution, targeted audiences. What could go wrong?
With the alphabet soup of leagues that now exist, you would think that business could only grow BOTN was the "only source". But building an e-mail list is now a simple practice and every club, tournament, and league has their own database of addresses. No reason to pay for marketing to older, aged-out families when you can mail the participants from the last several years who came to your tournament.
Is BOTN worth less than years ago? Surely. Probably about one-third the revenue. However know that the site will never go away until Miller dies or sells it. And Miller will never sell BOTN.
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Originally posted by Guest View PostBack in the "golden age" of BOTN (1990s-2000s), the battle was always BOTN vs. LIJSL (ever wonder why their web site is lijsoccer.com?) and BOTN vs. ENY. That was the world of soccer for New Yorkers until the first regional competition started, the Region 1 League. Along came the subregional leagues (Northeast and Colonial Leagues) and more top teams fled for interstate competition. Only then did BOTN really hit the advertising road with tournaments throughout the region, some 15 years ago.
The advertising enemies were well known : Paul Riley, Tim Bradbury, Addie Mattei-Iaia, and various State Officials. The friends were also well known : Local clubs that advertised with BOTN such as East Meadow, Commack, Oceanside. Even Northport was a BOTN ally at one point. The marketing trick for BOTN was to allow anything at all to be posted, largely unmoderated and unattributed. The goal was to have people come back to the boards to check for reactions to what was said. It was social engineering before anyone knew what social engineering was. Those eyeballs allowed all of the top and side banner ads to gain relevance. Then came the mass-mailings (e-mail) with every club e-mail address that could be found and you have a marketing engine. Virtual zero cost of distribution, targeted audiences. What could go wrong?
With the alphabet soup of leagues that now exist, you would think that business could only grow BOTN was the "only source". But building an e-mail list is now a simple practice and every club, tournament, and league has their own database of addresses. No reason to pay for marketing to older, aged-out families when you can mail the participants from the last several years who came to your tournament.
Is BOTN worth less than years ago? Surely. Probably about one-third the revenue. However know that the site will never go away until Miller dies or sells it. And Miller will never sell BOTN.
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Guest
Originally posted by Guest View PostBack in the "golden age" of BOTN (1990s-2000s), the battle was always BOTN vs. LIJSL (ever wonder why their web site is lijsoccer.com?) and BOTN vs. ENY. That was the world of soccer for New Yorkers until the first regional competition started, the Region 1 League. Along came the subregional leagues (Northeast and Colonial Leagues) and more top teams fled for interstate competition. Only then did BOTN really hit the advertising road with tournaments throughout the region, some 15 years ago.
The advertising enemies were well known : Paul Riley, Tim Bradbury, Addie Mattei-Iaia, and various State Officials. The friends were also well known : Local clubs that advertised with BOTN such as East Meadow, Commack, Oceanside. Even Northport was a BOTN ally at one point. The marketing trick for BOTN was to allow anything at all to be posted, largely unmoderated and unattributed. The goal was to have people come back to the boards to check for reactions to what was said. It was social engineering before anyone knew what social engineering was. Those eyeballs allowed all of the top and side banner ads to gain relevance. Then came the mass-mailings (e-mail) with every club e-mail address that could be found and you have a marketing engine. Virtual zero cost of distribution, targeted audiences. What could go wrong?
With the alphabet soup of leagues that now exist, you would think that business could only grow BOTN was the "only source". But building an e-mail list is now a simple practice and every club, tournament, and league has their own database of addresses. No reason to pay for marketing to older, aged-out families when you can mail the participants from the last several years who came to your tournament.
Is BOTN worth less than years ago? Surely. Probably about one-third the revenue. However know that the site will never go away until Miller dies or sells it. And Miller will never sell BOTN.
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Guest
Larry us back on his SbLGN crusade. Lying about board meeting not being announced to the club. It was announced by email in an open invitation to all club members. Im guessing nobody really cared enough to show since I havent heard of board members being voted out or anything.
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Originally posted by Guest View PostLarry us back on his SbLGN crusade. Lying about board meeting not being announced to the club. It was announced by email in an open invitation to all club members. Im guessing nobody really cared enough to show since I havent heard of board members being voted out or anything.
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Guest
Don't worry guys I'm sure Larry is sitting on some real hot news that will shake LI soccer to its core or he'll just give you all wicked blue balls
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Guest
Let's have a year's end rundown of Larry Miller and BOTN's agenda this year:
1. SB-LGN merger was fine (but a shirtshow) even though Larry did his best to convince everyone that they were leaving SB for KK Athletics or SURF. Yet somehow only KK Athletics wound up the worse. Sorry Larry, NOBODY was listening but I did really enjoy reading that letter you forged from a lawyer. I guess since you misspelled the lawyer's name in the fake letterhead, then maybe it doesnt count as criminal impersonation of a lawyer's office though, so there is a silver lining...and Rob Ward seems to be fine, even though the merger was shady AF because of the massive conflicts of interest involved.
2. The entire fall of the NYCSL was a big FU to the ENYYSA, and not matter what Larry tried to get ENYYSA to do, nothing worked and Gary Gross-man won at every step. From the last minute rescue by EDP for the FALL ONLY, to the continued rescue by EDP INTO NEXT YEAR AND BEYOND and the NYCS League cup games all being played on LI fields instead of that lonely field somehwere in NJ. Sorry Larry, again, i guess NOBODY was listening, If only they knew how much you knew and realized the genius that only you can see, maybe SOMEONE would listen...
3. Losing SUSA's ad revenue. Sure, you kicked THEM off BOTN. O.K.
4. Larry seemed to suggest he was able to get the "LIJSL" to agree to start a new league that could include SUSAs (Larry's League) but still waiting on that one it seems . Sorry Larry, looks that is a big bust.
HA HA
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